Consumer heterogeneity evolving from social group dynamics: latent class analyses of German footwear
نویسندگان
چکیده
Boundedly rational consumers rely on their social environment as a source of information. Drawing upon psychological theories about social comparison processes, we hypothesize that social reference groups underlie market segments. New reference groups can emerge from social comparison processes, leading to the establishment of new submarkets and the evolution of aggregate consumer heterogeneity. These propositions are tested with series of cross-sectional surveys on footwear consumption of German men between 1980 and 1991. Using latent class models, we describe the emergence of the submarket for athletic shoes as a function of the appearance and establishment of a new social consumer group.
منابع مشابه
Identifying latent interest-groups: An analysis of heterogeneous preferences for income redistribution
The German government is strongly involved in redistributing income. For various reasons such as the capacity to govern and social stability this makes a good understanding of the citizens’ respective preferences and their informal coalitions extremely important. The identification of such interest groups is non-trivial as they may be determined by latent characteristics and preferences for red...
متن کاملHeterogeneous Risk Perceptions: The Case of Poultry Meat Purchase Intentions in Finland
This study focused on the heterogeneity of consumer reactions, measured through poultry meat purchase intentions, when facing three cases of risk. The heterogeneity was analysed by latent class logistic regression that included all three risk cases. Approximately 60% of the respondents belonged to the group of production risk avoiders, in which the intention to purchase risk food was significan...
متن کاملThe Development of Deviant and Delinquent Behavior of Adolescents: Applications of Latent Class Growth Curves and Growth Mixture Models
The article presents applications of different growth mixture models considering unobserved heterogeneity within the framework of Mplus (Muthén and Muthén, 2001, 2004). Latent class growth mixture models are discussed under special consideration of count variables which can be incorporated into the mixture models via the Poisson and the zero-inflated Poisson model. Four-wave panel data from a G...
متن کاملVirtual Social Networks Addiction and High-Risk Group among Health Science Students in Iran: A Latent Class Analysis
Background and purpose: Virtual social networks (VSNs) are among the most popular communication paths that have become an integral part of most people's lives, including students. This study aimed to investigate the prevalence of VSNs addiction and their related factors, and identify the patterns of addictive-related factors among the students in Kerman, Iran in 2019. Materials and Methods: Th...
متن کاملA social recommender system based on matrix factorization considering dynamics of user preferences
With the expansion of social networks, the use of recommender systems in these networks has attracted considerable attention. Recommender systems have become an important tool for alleviating the information that overload problem of users by providing personalized recommendations to a user who might like based on past preferences or observed behavior about one or various items. In these systems...
متن کامل